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Tanmiah Food Company recently launched the first Omega-3 chicken in Saudi Arabia, aimed at the growing market of health-conscious consumers
Humanativ has partnered with Tanmiah Food Company to bring chicken naturally enriched with Omega-3 DHA to Saudi Arabia as part of a fresh new product line called Tanmiah Life.
The chicken is naturally enriched with Humanativ’s unique, sustainable, plant-based omega-3 DHA product called “OmegaPro” that enables food producers to naturally enrich meat and eggs through the animals’ diet.
Derek Gaffney, CEO of Humanativ explains: “We are delighted to partner with Tanmiah to help bring omega-3 enriched chicken to the Middle East. Research shows that 80% of the world’s population are not getting the required levels of omega-3 polyunsaturated fatty acids (PUFAs) through their diet and our mission is to change that by making omega-3 more accessible through commonly eaten foods such as naturally enriched chicken and eggs. The birds are enriched with omega-3 DHA because their feed contains OmegaPro, our natural, plant-based product, that provides proven health benefits throughout the food chain.”
A world-first clinical trial delivered by researchers at the Royal College of Surgeons in Ireland, on behalf of Humanativ, has shown that the regular consumption of naturally enriched omega-3 chicken and eggs can improve omega-3 PUFA levels, which is likely to reduce risk of heart attack, stroke, dementia and depression*.
Zulfiqar Hamadani, CEO, Tanmiah Food Company, said: “We have a responsibility to not only provide for the needs of today but also to ensure the health of future generations through better nutrition. Through this collaboration with Humanativ, we are pleased to be able to offer a new product range with significant proven health benefits that support heart, eye, and brain health.”
Launched in 2021, Humanativ is a joint-venture between Devenish and Mara Renewables Corporation that works in partnership with food producers to offer an end-to-end solution for naturally enriching meat and eggs with omega-3 DHA.
Joy Abraham, General Manager of Sales and Marketing at Tanmiah, said: “Our development journey involved meticulous product development, multiple tastings, and the careful evaluation of potential market opportunities. By leveraging a detailed go-to-market strategy, our goal is to make a lasting impact on the health and well-being of our customers. Together with Humanativ, we are proudly transforming the landscape of nutrition and wellness in the region, one delicious, omega-3 enriched chicken meal at a time.”
The Tanmiah Life Omega-3 enriched chicken range includes whole chicken, breast fillets, thighs and drumsticks, and is available in retail stores across Saudi Arabia.
For more information on Humanativ and omega-3 DHA enrichment, visit www.humanativ.com
*Source: Stanton et al., 2020 Omega-3 index and blood pressure responses to eating foods naturally enriched with omega-3 polyunsaturated fatty acids: a randomized controlled trial. Scientific Reports 10, 15444. https://doi.org/10.1038/s41598-020-71801-5
